Prime time for Time Life

American prime-time tv has been taken over by infomercials, The New York Times reports:

The two-minute commercials, for a DVD set of “The World at War” and a CD of relaxing classical music, both from Time Life, ran during almost every show on the (CBS) network’s recent Saturday nights.

It is a sign of just how bad the advertising market is: infomercials are running during network prime time, filling slots that automobiles and banks once owned.

Time Life are running twice as many prime-time ads as they did this time last year, the piece reports.  And newspapers are filling their ad space with stuff that would previously have been relegated to a 3 x 3 square in the classifieds: USA Today and the Wall Street Journal have both been running full-page ads for an Amish room heater.

Things aren’t looking too good on this side of the world either.  The Sunday Times sold all of page 4 to the National Newspapers of Ireland (Association?), whose ad was a plea for more ads:

News, as the name indicates, is the essential component of newspapers…Press is the one medium that never fails to actively encourage information-seekers.  So if your advertising is in the newspaper, then it’s also in the news.  Make the news today.  With newspaper advertising.

(Pleeeeeeeeeeeease!)

Noticed any Amish room-heaters, or the like, occupying page three of your newspaper?  Tell us in the comments.

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One response to “Prime time for Time Life

  1. The front page of the Jerusalem Post today carries a humble ad, two paragraphs wide and the shape of a flag. Between horizontal blue stripes, the legend ‘The borders of Israel are not defined by man but G’d. Israel=Israel. Christians for Israel’. As one ponders whether He whose Vowel may not be written had a hand in the deliniation of any other earthly geopolitical boundaries – finding time on the sixth day to doodle the McMahon line or that which marks out the Fighting Cocks parish in Carlow perhaps – one turns the page to find all of page 3 taken up with an ad for a bloc of right wing Israeli parties asserting their stance in relation to a potential Palestinian state. A big fat NO. Overlaid on a pastel dove. They spend their money and make their statement ‘With G-d’s Blessing’. Leaving one question – will the L’rd save our papers?

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