Is multimedia used, or useful?

Steve Rubel offers some reasons as to why text is the most popular, and powerful, online format. It’s a useful discussion: do websites need video, or is it just added because it can be? Too often, as some of the commenters on the piece note, video content consists only of a talking journalistic head – the information could as usefully be conveyed via text, which format has the advantage of being scannable – in other words, you have control over how long you spend consuming it.

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